Alto da Serra Producers’ Association


APAS was founded in 1996 by a group of small farmers, aiming to improve their production conditions and quality. From this union, and by being able to join local competitions, such as COE, they could discover how special and unique their coffees are.

The association is located in the south of Minas Gerais, in altitudes between 1,000m and 1,400m above sea level, having mild temperatures between 18 and 20 degrees during most of the year . Quality, traceability, good agricultural practices, social and environmental responsibility, and food safety are the main pillars of APAS. Therefore, their members are all certified by Certifica Minas Cafe and Fair Trade.

At Minas Hill Coffee, we value small producers and family-owned farms. Since our partnership with APAS started, in 2013, we could see how we have changed their lives by simply buying their amazing coffee and bringing those hidden gems to Australia. By supporting small traditional farmers, we know we are also supporting sustainability and industry’s good practices, such as promotion of biodiversity and crops without agrochemicals.

Every year, we bring a selection of outstanding micro-lots from those small producers to Australia. As we always say, coffee is made of stories, and people. You can expect to find high acidity, sweetness, velvety body and citric / fruity notes in coffees from these farmers.


Flowers in Action

(Flores em Ação)

APAS Women2

Flowers in Action is a project created by women, supported by women and focused in women. We’ve partnered with APAS to enable better opportunities to their female members. Flowers in Action encourages female coffee farmers to produce, process and brand their own coffee, showcasing their talent, creativity and journey. This initiative not only values their work but also creates new opportunities in coffee, in their families, communities and association. The project also promotes activities to help their professional and personal development such as courses, seminars, implementation of environmentally friendly farming methods and incentive to join local coffee competition.

Flowers in Action aims to empower women and help them occupy leadership roles within the association. One of the outcomes is a range of unique micro-lots 100% produced by women. This is an ongoing project, for more information contact .

Explore our other farms

Bom Jesus & Sao Lucas Farms

Flavia and Gabriel ancestors’ have been growing mainly Bourbon and Mundo Novo varieties for nearly 150 years. 

Sao Silvestre

The Andrade family history began in 1901, and to this day produce excellent quality, award-winning beans, appreciated worldwide.