What Are You Really Paying For? The True Cost Behind Your Coffee
In recent times, we at Minas Hill have noticed a trend among Australian roasters: the request for cheaper Brazilian coffee for their blends. While it’s understandable given the financial pressures many businesses are facing, it’s crucial to consider the broader impact of these decisions on your business, the global market, and the coffee producers themselves.
Producing high-quality coffee is an intricate process influenced by many variables. Over the last year, green coffee prices have nearly doubled due to severe weather in Brazil and rising global freight costs. Brazil, which contributes about a third of the global coffee supply, has faced devastating frosts and floods. This has drastically impacted production, with millions of coffee bags lost and a slow return to normal expected.
Choosing cheaper coffee might seem like a good cost-saving measure, but it can have long-term repercussions. Specialty cafes are known for their commitment to quality. Sourcing lower-quality beans can compromise the taste and consistency of your coffee, potentially driving customers away. Your choice of coffee reflects your brand values. Investing in high-quality beans shows a commitment to excellence and sustainability, resonating with ethically conscious consumers. Opting for cheaper alternatives can damage your reputation and customer trust.
The Story Behind Our Coffee
At Minas Hill, our coffees are sourced from single farms with a deep connection to our farmers. This means traceability and sustainability are at the heart of what we do. Each coffee we offer has a story, from the hardworking farmers who grow it to the unique characteristics of the region it comes from. By choosing our coffee, you’re not just getting a great product; you’re supporting a whole community and a sustainable way of life.
We are committed to backing coffee producers by investing in their products and communities, promoting sustainability and improved livelihoods. Your choice to buy quality coffee supports farms using artisanal, organic, or biodynamic methods, fostering sustainable agriculture and environmental care. Furthermore, fair pricing allows farmers to enhance their practices, upgrade equipment, and develop infrastructure, resulting in superior and more consistent coffee production.
Value Blenders: Quality and Affordability
As a green coffee supplier, we understand the financial challenges faced by many of our customers which is why we offer good value blenders that strike a balance between quality and affordability. Our new coffees arriving soon Labareda Francana SG029 and Nossa Senhora SG027, provide the essential foundation needed in your roast profile so you can still maintain standards without compromising on quality or sustainability.
In the end, what you’re really paying for in your coffee is the entire process and the values behind it. By making informed choices and investing in quality coffee, you support sustainable practices, bolster your brand’s reputation, and ensure a superior product for your customers. At Minas Hill, we’re committed to helping you make the best choices for your business and the coffee community.