Bom Jesus and Labareda. The people and quality behind Alta Mogiana coffee
For roasters, a coffee’s story becomes meaningful when it connects the cup to the people who produced it. Bom Jesus and Labareda offer that connection through decades of work in Brazil’s Alta Mogiana region.
Located in Cristais Paulista, São Paulo, Fazenda Bom Jesus is home to Café Labareda. The business has more than 40 years of history in coffee, combining production with a commitment to quality, innovation and responsible farming. Its role also extends to sharing knowledge: in 2025, Bom Jesus was announced as the starting point for a technical visit involving coffee producers from Guatemala and buyers from Asia.
The Alta Mogiana quality competition provides an important setting for understanding that work. Organised by the region’s specialty coffee producers’ association, AMSC, the competition aims to identify outstanding coffees and encourage continuous improvement. The association also promotes origin transparency and sensory evaluation, helping buyers understand who grew their coffee and where it came from.
Labareda’s connection with the competition stretches back many years. Its published awards record includes second and third places in 2007 and 2011, first place in 2012, and finalist recognition in several subsequent editions. These are historical achievements, reflecting a sustained involvement in the region’s pursuit of quality.
As we follow the 2026 competition, that longer history deserves attention. A competition evaluates a particular lot; for a roaster, the wider relationship also depends on how each coffee performs in production, how clearly its origin is documented and how well it suits the intended cup.
At Minas Hill, these are the conversations we want to have around Bom Jesus and Labareda. Recognition at origin provides valuable context, while sampling gives roasters the opportunity to make their own assessment.
Contact our team to discuss the Bom Jesus and Labareda range and arrange samples suited to your roasting needs.